The Week In Comments, 12th Edition.

This Week In Comments (TWICs): Arguing with Godin, increasing audience engagement, and the venerable discussion forum.

The week of October 28 – November 3, 2011.

Craig McBreen: You Can’t Argue with Seth Godin
(10.24.11)

The root of this post is one which I believe in strongly. Nay, I have *faith* in this kind of thinking. We are all inundated by what-focused thinking attempting to coerce us into various molds. Data, information, data, information – what, what, what, what. When we communicate in terms of why and how, we nurture the relational connections between people and ideas.

FBBB: Tell Us What You Want at For Bloggers By Bloggers
(10.31.11)

Still. Increasing audience engagement. Do want. Need to move beyond the “give your audience what they want,” though. Need to be more journalistic. How do we make the significant interesting and relevant? How do we get people who show up for the free cookies to try the sushi?

Danny Brown: Looking After Business & the Real Profit Makers
(11.02.11)

Today, the discussion forum still stands ready to be the most effective means to a targeted community of the most passionate customers who generate content and ideas, provide support and feedback, and spread that so “elusive” word-of-mouth everyone’s talking about. BONUS: Forums are built on your OWN domain, so no risk of Facebook or Twitter or Flavor-of-the-Month going under and taking your investment with it.

Want to see more TWICs posts?

Thank you to everyone above for inspiring me this week. Keep going fast with class, pressing on regardless, and doing it yourself (or doing what you can).

In the glovebox:

• TWICs XXVIII
• TWICs XXX
• Social Workplace V: Storming